Bulk sms is refers to sending sms in a larger Volume is called Bulk sms. It is used By media Companies, Banking Services (For Marketing and Fraud Control).
Bulk SMS messaging is a description for application-to-person SMS messaging services. It refers specifically to the sending of large number of SMS messages to the mobile phones of a predetermined group of recipients.
A defining characteristic of bulk SMS messaging is that businesses and organisations can make use of one or more solutions to send and receive SMS messages, namely; a mobile phone application, a software programme, a web interface, or integrate an SMS API with their website or system. These bulk SMS messaging solutions interface with a service providers’ SMS gateway to ensure the delivery of messages to mobile phone numbers anywhere in the world.
⦁ High Open Rate:- Almost every SMS sent is open within 10 minutes. Whereas the only fraction of Email sent is open by Email and most of them deliver into the spam box.
⦁ High Conversion Rate :- In this ERA, Where there are many messaging apps available in the market Still people prefer SMS to communication. And Especially B2C receives high conversion rate compared to other platforms.
⦁ Inexpensive:- Bulk SMS Service is very budget friendly and economic compare to billboard, television or magazine advertising.
⦁ Effortless:- Sending an SMS is not a rocket science and not requires any Ph.D. degree. Any person who has a mobile knows how to send SMS.But, if you are looking for Sending bulk SMS to your customer then mobile is not a good choice.
⦁ Easy reach:- Now a day’s even a simplest mobile phone has an SMS features.People do not need any internet connection to access the SMS features.
⦁Wide appeal:- More than 4.77 billion mobile users out there (this is a HUGE amount, isn’t it?)
⦁Speed:- In Email Marketing User have to Log in and need an internet connection to operate an Email and other advertising media demand HUGE money but in Bulk SMS service you do not only save money but you save time also.
⦁Personalization:- SMS can be Personalization too.With BULK SMS SERVICE you can achieve this level of rationalization other services might provide this feature but they Demand Huge money.
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